Skip to Main Content
 

Peter Barnes Comments on Marketing Intangibles

April 29, 2019, Law360 Tax Authority

An OECD proposal to overhaul international tax rules hinges on defining and measuring the intellectual property used to promote products, which tax experts fear could be a nearly impossible task for today’s complex and nebulous digital marketplace.

. . .

“The downside is that valuing the marketing intangible is extremely difficult, and subjective,” said Peter Barnes, a professor of tax at Duke University School of Law and a former international tax counsel at General Electric Co. [Mr. Barnes is also Of Counsel to Caplin & Drysdale.] “I think cases involving marketing intangibles will be excruciating for both taxpayers and the government.”

For the full article, please visit Law360’s website (subscription required).

Excerpt taken from the article “Defining Marketing, Trademark IP Could Sink OECD Tax Plan” by Alex Parker for Law360 Tax Authority.

________________________________________________

About Caplin & Drysdale
Having celebrated our 50th Anniversary in 2014, Caplin & Drysdale continues to be a leading provider of legal services to corporations, individuals, and nonprofits throughout the United States and around the world. We are also privileged to serve as legal advisors to accounting firms, financial institutions, law firms, and other professional services organizations.

The firm's reputation over the years has earned us the trust and respect of clients, industry peers, and government agencies. Moreover, clients rely on our broad knowledge of the law and our keen insights into their business concerns and personal interests. Our lawyers' strong tactical and problem-solving skills -- combined with substantial experience handling a variety of complex, high stakes, matters in a boutique environment -- make us one the nation's most distinctive law firms.

With offices in New York City and Washington, D.C., Caplin & Drysdale's core practice areas include:
For more information, please visit us at www.caplindrysdale.com.
Washington, DC Office:
One Thomas Circle NW
Suite 1100
Washington, DC 20005
202.862.5000
New York, NY Office:
600 Lexington Avenue
21st Floor
New York, NY 10022
212.379.6000

___________________________

Disclaimer
This communication does not provide legal advice, nor does it create an attorney-client relationship with you or any other reader. If you require legal guidance in any specific situation, you should engage a qualified lawyer for that purpose. Prior results do not guarantee a similar outcome.

Attorney Advertising
It is possible that under the laws, rules, or regulations of certain jurisdictions, this may be construed as an advertisement or solicitation.
© 2019 Caplin & Drysdale, Chartered
All Rights Reserved.

Related Professionals

Related Practice Area(s)